Developing the Future of Pathology & Imaging across multiple digital products

Paper-heavy healthcare practices often feel stuck in the past, so throughout a major digital transformation we were tasked with rebuilding a large variety of healthcare tools for a market-leading pathology and imaging company.

The challenge

Through careful analysis, we identified challenges in the healthcare journey, reshaping how patients, doctors, and pathologists connect. This process yielded a clear digital vision and principles, and service concepts that positioned our healthcare partner as a pioneer in the space. Working in multiple parallel product teams with deep client collaboration we brought these visions to life.

Key Outcomes:

• Created a comprehensive design system that worked across 6 streams with 9 designers utilizing it in sync.

• Created re-designed collection process for phlebotomists

• Built future thinking E-referrals system that allows a fully digital referral & booking process

• Developed a portal that enables doctors to receive test results & communicate directly with pathologists to figure out the next best course of action.

• Designed & built a comprehensive location discovery system that allows customers to find centres & understand the facilities available.